Some see humility as a virtue, and I concede there is a time for it. However, that time is never when writing your proposal or pitching yourself to a publisher. When writing your proposal or pitching yourself, you as prospective author should detail:

• Your expertise—What are your credentials? Have you received any national or international awards or appointments because of your work?
• Your platform—How many unique views does your website, YouTube channel, or podcast receive each month? How many subscribers do your various social media? How many “shares” do typical posts or Tweets receive?

Brag about yourself! Learn to distinguish yourself early on because you’ll have to do more self-promotion when your book releases.