A proper book proposal should position the prospective author as an expert or unique voice on the subject. After all, the writer isn’t just trying to convince the publisher to release a book on the subject but to contract the writer to author that book.

When making their case, the writer can include the following information.

• Credential: Detail their level of education and institutions as well as training (internships, apprenticeships, jobs held) as it relates to the book’s topic.
• Business: List any keynotes, presentations, or workshops they have put on about the subject. The writer must go on to share the audience size for these keynotes and workshops and how much they charge. Publishers want to partner with authors who can help promote and sell the book. Having a business that the book complements demonstrates that the writer can make a topnotch partner for sales and promotion.
• Following: Add in social media followers or subscribers that turn to the author for news on the subject. Along those lines, include the location of those followers. Both Tik Tok and Instagram show its account holder what countries their followers are connecting from, which helps the prospective author demonstrate to a publisher that they have international reach. The writer should also share the open rate for their newsletter and emails.

The prospective author must show that they bring a unique and marketable perspective to the book deal.

Good luck!