Often, books are contracted months or even years ahead of their release. As authors’ platforms and work evolve, they may find that the audience or topic they’re writing to is no longer the largest part of their business. To get the publisher’s support to change directions while keeping the contract terms intact, an author might consider the following:

• Is the new focus marketable? Is it a buzz topic in the industry or news, ensuring that the book will sell?
• Is the new primary audience the biggest following or clientele the author has? As I’ve said before (and so has Jeb Blount), people buy you. That means the author must write in their authentic voice and to the audience that they are in front of.
• Does the publisher have a history of success in the new area? In many cases, the author is not shifting the focus or audience so much that this will be an issue. For instance, a publisher that sells books to teachers will most likely also have a good record with education leaders too.

When making the case to their publisher, authors should also note any new marketing or bulk sales opportunities to strengthen their case. Publishing is a partnership, and both parties must satisfy their objective.

Good luck!