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Bragging on Yourself, Selling Yourself

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Some see humility as a virtue, and I concede there is a time for it. However, that time is never when writing your proposal or pitching yourself to a publisher. When writing your proposal or pitching yourself, you as prospective author should detail:

  • Your expertise—What are your credentials? Have you received any national or international awards or appointments because of your work?
  • Your platform—How many unique views does your website, YouTube channel, or podcast receive each month? How many subscribers do your various social media? How many “shares” do typical posts or Tweets receive?

Brag about yourself! Learn to distinguish yourself early on because you’ll have to do more self-promotion when your book releases.

Identifying 3 Ways Authors Can Promote Their Books

The benefits of a traditional publisher are numerous. Its advertising and merchandizing partnerships are certainly chief among them. That said, all authors—both self-published and traditional—can help promote their own book.

Authors can:

  1. Update their email signatures and bios to include a link to bookseller—Not only does this advertise that they’ve written a book, it also increases the chance of impulse buys.
  2. Tweet, and encourage peers and friends to post, about the book—Even posting a short but meaningful excerpt raises awareness.
  3. Use the book cover as the background photo on social media sites like Twitter or Facebook or personal websites—I’m especially a fan of this strategy for authors who consult or book speaking events. Attendees will inevitably look them up, so putting the book in a prime spot increases the chance that they’ll see and buy it.

A book that’s seen is a book that sells, so authors should pull out their books whenever and wherever possible.

Submitting Your Proposal (for First-timers)!

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So you’ve finally written your book and compiled a list of publishers whose audience will love it. But what do you send?

Each publisher has its own guidelines—usually found on its website, but send the following and no detail will be left to chance.

  • Cover letter (or email) summarizing your manuscript, your expertise, other publishers you’re contacting, and any competing titles: Pitch your book. Publishers receive hundreds of submissions, so use this time to set yourself apart. Explain what story you’re telling and why you’re the person to do it. Let them know you know about the competition but that your title makes a distinct contribution
  • Marketing plan communicating how you plan to market your book. After all, publishing is a partnership. Writing a book is a small part of publishing. If you want to get your book into readers’ hands, you’re going to have to work. That means you’ll attend launch parties, book signings, meet and greets, professional development events, and so on. There are millions of books on any topic, so publishers want to know what you’re willing to do to get yours into reader’s hands.
  • A sample containing the introduction, first chapters, and a table of contents. I know some writers are suspicious of sending their work out. However, a commissioning editor needs to accurately access how well you execute your ideas and the quality of your writing. Still, some writers think their idea will be ripped off. When in doubt file for copyright of the text through the U.S. Copyright Office (http://copyright.gov) or mail your mom a copy of the manuscript and tell her not to open it.
  • Resume or curriculum vitae that illustrates your expertise. Academic presses want to know you’re qualified, and trade presses want to see what affiliations you have that could support sales and promotion, for examples.

It’s satisfying to get a confirmation that your submission has been received, but honestly, you may not hear anything for weeks or months depending on how many proposals a publisher receives. Just persevere. Keep sending the package to publishers whose audience you’re writing for.

Good luck!

Working During COVID-19

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Like many offices, mine shifted to remote work at the start of the pandemic. That shift is something I’m grateful for and yet, I notice that it creates new challenges. Isolation from coworkers and office resources (printers, mail service, and so on) are chief among them.

The following are ways I’ve been handling this time:

  • Being kind to myself and understanding that business as usual has changed
  • Practicing self-care, which means regular exercise and dog walking to mitigate stress and remain healthy
  • Participating in virtual hangouts to stay connected to my coworkers and other professionals in the field
  • Embracing virtual learning and conferences to stay abreast of industry news and access best practices
  • Being honest with stakeholders like series editors, authors, and colleagues about what challenges—and delays—this time presents

Recounting Four Takeaways From ACES 2018

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To keep my copyediting skills sharp, I was off to the 2018 national conference of ACES: The Society for Editing in Chicago, IL. It was a great opportunity to learn new practices in the industry. The following are four lessons I’m taking away from the event.

  1. Language: Understand that we, the people, choose how we use English, which is one reason Merriam-Webster expands and revises its entries annually.
  2. Bias detection: Follow an inclusion checklist that assumes the writer doesn’t understand why a point is offensive yet do push back, requesting supporting research and consulting an expert. Avoid labels, which means scrutinizing whether an identifier like race is relevant. (You can check out more about that “Is This Biased?” from its handouts.)
  3. Workplace: Build social capital with colleagues, which means acknowledging when a staff person does a great job so that one can build from that good foundation to confront on and resolve an issue. Now this session was geared toward workplace leaders, but I think it works in collaborative settings too.
  4. Overall: Don’t give people an excuse to stop reading.

It’s probably a cliché at this point, but I still believe it: the copy editor is often the last line of defense—checking the accuracy of information before it reaches the reader. Every publication from the corporate office to the newsroom needs reliable copy editors—professionals who are the first readers of a writer’s work. These professionals preserve writers’ voice while checking grammar, spelling, and punctuation; reviewing the text structure and flow; and verifying facts. Why do they do that? Because writers, no matter how educated or experienced, immediately lose credibility among readers when they spot errors or are confused by the text. We (copy editors and writers) don’t want to lose our readers; we want our writers’ story to get out.

Conference gear

Laying the Right Foundation (Author Onboarding)

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I read a Harvard Business Review article, “Your New Hires Won’t Succeed Unless You Onboard Them Properly,” that highlighted the importance of proper onboarding for talent retention. The writer pointed out that companies that streamline the steps and interactions needed to make a new hire’s first days successful and welcoming see less turnover. In essence, companies that are intentional about laying the right foundation will receive better results.

Likewise, I think project editors have to be intentional about laying the right foundation with authors. When a manuscript transmits, I reach out via email to the author to make introductions. At that time, I briefly recount what the author can expect during the production process, highlight important dates (like editing review and formatting review), confirm those dates work for the author, and ask if the author has questions about any aspect of the process. In my experience, authors feel good about the process when this occurs. For them, the editor becomes a real person, invested in the authors’ work. For me, I learn how responsive a writer is and whether I need to request modifications to a project’s time line before production begins.

Proper onboarding indeed!

Reviewing the Edit Versus Formatting Review (for Authors)

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Some publishers, including the one that employs me, give authors two reviews during the publishing process. The first—the review of edit—occurs after the manuscript has been developed and copyedited. During this time, the author sees his or her manuscript for the first time since sending it to the publisher. The author should read the file carefully, answering any queries left by the editor. The author should also make any bigger-picture changes he or she has been considering. Now, I’m not encouraging an author to rewrite the book. I’m saying if the writer thinks an additional paragraph or section is needed to strengthen a point, the author should do it now—before the file is formatted.

Once the file is formatted, a.k.a. begins to look like a book, the author receives a copy as an electronic PDF to do the second review, that is to (1) answer any outstanding queries and (2) confirm that the formatting looks like he or she intended, noting any errors. Errors will usually be surface level; perhaps a figure needs to be closer to its call-out or text should be reworked as a bulleted list. Ideally, major rewriting will not occur at this stage. If a lot of rewriting occurs, the file may have to be edited again, which can delay the book’s release.
In both reviews, I encourage authors to read the file carefully. Resolve all editor queries, and ask any questions that come to mind.

Happy editing!

Getting the Style Sheet Right

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A style sheet is an invaluable tool that ensures consistency. Per The Chicago Manual of Style (2.52), “for each manuscript the editor must keep an alphabetical list of words or terms to be capitalized, italicized, hyphenated, spelled, or otherwise treated in any way unique to the manuscript.” The style sheet makes sure each volume in a series or title released by a publisher maintains the integrity of previous releases. Consider:

  • The author of a series will want to ensure her hero’s physical characteristics and background are consistent from book to book. For example, a hero identified as a six-foot detective with a degree in criminal justice from Michigan State University in book one would raise an eyebrow if he alludes to his eternal love for his college mascot, the Buckeyes, and his frustration at never being able to find pants for his five-foot frame in book three.
  • A Christian theology book should decide whether it wants to use God or god. Readers may question whether God refers to a single, supreme being and whether god connotes some less significant meaning.
  • Education publishers will want to be consistent in how they treat frequently used terms, like response to intervention, students with disabilities, and professional learning community but Professional Learning Community at Work.

When creating a style sheet, I make sure to:

  • Alphabetize my entries
  • Apply capitalization, italics, or other special treatments that have been decided
  • Make sure any style decisions are consistent with what’s been decided in the author’s or publisher’s previous books on the topic (In fact, I’ll copy the entries from the style sheet of the author’s last book onto the one I’m creating for the newer title.)
  • Copy any acronyms, mnemonic devices, definitions, questions, or other special elements the author lists. For example, “A KWL chart determines what a student knows, would like to know, and learns from a lesson.”

I always err on the side of giving too much information. My goal is a polished, professional book that’s consistent with its publisher and author’s previous works and that the next editor will find easy to follow.

There you have it!

Checking Photos

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Whether editing or proofreading, it’s important to review photos for quality, clarity, and accuracy. Ask yourself:

  • Will the photo be reprinted in color? If so, is a full-color pic used?
  • Is the photo high resolution? I find that a JPEG, TIFF, or applicable format at 300 dots per inch (dpi) reprints well.
  • Is the photo appropriate for publication? With that question in mind—
    • Does the photo contain additional or unecessary people or irrelevant props?
    • Is the lightening good?
    • Is the background distracting?
  • Does the caption accurately reflect who’s photographed or what that person is doing?

The Television Academy had a mishap where actor Terrence Howard was mistaken for Academy Award-winning actor Cuba Gooding Jr. (oops); luckily, tweets are easier to delete than books are to correct. Still, don’t let a bad or inaccurate photo slip through the cracks on your watch.

Happy editing!

Querying Authors: How to Write Queries, When to Write Them

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Sometimes it’s necessary to query authors to clarify an idea or concept. In my opinion, the best queries are straightforward, spelling out exactly what information you need. You want to respect the authors’ time and avoid any chance your request can be misinterpreted. Perhaps the authors said “Research says” or “Studies show”, but they don’t cite any of the research they’re drawing from. Lack of research can cause credibility issues. Readers need to be able to pull up the resources being quoted to verify the information for themselves. I’d leave a simple author query (AQ) like [AQ: Please cite the research you’re referring to, and provide a reference-list entry for each citation].

Note the bold font make the query standout from the normal text. I may also highlight it in yellow. This minimizes the chance that the query will be overlooked during the authors’ review. However, some programs like Microsoft Word offer Comment features that are also effective.

The following are the most common issues I (and I imagine other editors) have to query for.

  • Missing information: Author bios, photos, text, and research
  • Clarifying information: Perhaps the author makes an assertion that can be misconstrued. For instance, an author may say “We have to close the achievement gap in the United States. Minorities are earning four-year degrees at lower rates than other groups.” In this case, I need to know how the author defines the term minority. I’ve heard this term used to describe women, but the National Center for Education Statistics reports that women are earning degrees at higher rates than men, which would make the writer’s point inaccurate.
  • Making suggestions: In my field (education publishing), we want to provide educators with practical, research-based strategies and tools. Occasionally, authors will include sample rubrics or lesson plans in manuscripts. I may ask them if they’d like to make the material free to download on their book’s product page. This (1) provides teachers with an easy-to-access tool they can immediately use with their students, which in turn makes them feel grateful toward us and likely to buy our product again; and (2) draws readers to the book’s page where they can find other titles the author has published . . . which they will then buy.

It should go without saying that any queries should be respectful of the authors, their expertise, and the time they devoted to writing. Not only are they doing a service, they chose to work with you, so your dealings with them should demonstrate gratitude for their choice.