Many authors receive free copies of their book at publication, but most don’t know how they can leverage those copies to increase book sales and to draw in new clients. The following are a few ideas:

• Send signed copies to their network—the decision makers—encouraging them to purchase copies for each staff member if they enjoy the book
• Send a copy to their top five media contacts and ask to appear on a segment or podcast
• Raffle a copy of their book to a random winner who joins their mailing list

Authors can also use their author discount to purchase additional copies to accomplish many of these tasks too. The goal is not to give away tons of books for free but to invest in oneself. Putting a signed copy of a new release is a small lift that can have long-term benefits.

Good luck!