#marketing
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Using Your Complimentary Copies—Wisely
Many authors receive free copies of their book at publication, but most don’t know how they can leverage those copies to increase book sales and to draw in new clients. The following are a few ideas: Send signed copies to their network—the decision makers—encouraging them to purchase copies for each staff member if they enjoy… Continue reading
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Identifying 3 Ways Authors Can Promote Their Books
The benefits of a traditional publisher are numerous. Its advertising and merchandizing partnerships are certainly chief among them. That said, all authors—both self-published and traditional—can help promote their own book. Authors can: Update their email signatures and bios to include a link to bookseller—Not only does this advertise that they’ve written a book, it also… Continue reading
