Publishing a nonfiction book is an incredible achievement, but its true power lies in how you as author share it. A well-placed copy can open doors to new audiences, strengthen professional relationships, and inspire future collaborations. The following are three strategies you can use to strengthen your platform—and generate new business.

1. To Build Your Social Media Following—Engagement drives visibility, and running a promotion in which you give away copies to a random person who likes and shares your post can amplify reach. Not only does this boost exposure, but it also creates organic enthusiasm around your book. Encourage winners to post their reactions or reviews—social proof is a powerful tool for credibility.

2. To Generate Sales and Strengthen Client Relationships—Your book is an extension of your expertise. Gift a copy to a past client with an exclusive invitation—offer a discounted training if they place a bulk purchase for their organization.

3. Honoring Mentors and Inspirations—Every author has figures who helped shape their journey. Gifting a copy to a mentor or inspiration with a handwritten note is a meaningful way to express gratitude while subtly reinforcing your credibility. It may even spark conversations or referrals, expanding your network in ways you hadn’t anticipated.

Your book is more than words on paper—it establishes your thought leadership. Thoughtfully, centering it in trainings, speaking engagements, and publicity events can elevate your authority in your field.

As always, encourage recipients to post reviews on Amazon, Goodreads, or B&N. These testimonials build trust with potential readers and strengthen your book’s presence in search results.

Good luck!