Ashante Thomas's Blog

Freelancer ▪ Acquisitions Editor

#authortips

September 2, 2026

Relying Only on Amazon is Hurting Your Book Sales

I promised to share three common mistakes that cripple your book launch momentum and tips to overcome them. (You can check out the first mistake here: https://ashantethomas.com/2025/10/09/building-book-launch-momentum/.) On to mistake 2! I see plenty of author websites making the same critical mistake: they link exclusively to Amazon. While Amazon certainly dominates the landscape (with some… Continue reading

Publishing Tips

#Amazon, #ashantethomas, #authortips, #booklaunch, #booksales, #nonfictionWriter
August 2, 2026

Powering Your Way into a Strong Launch: 3 Tips

You’ll hear it a million times from editors, publicists, and marketing specialists, and you can consider me adding 1,000,001 times: Waiting until launch week to start marketing your book is a mistake. By the time your book drops, you should already have at least six months of momentum behind you. Smart strategy isn’t launching a… Continue reading

Publishing Tips

#authortips, #booklaunch, #booktok, #writers
July 22, 2026

Preparing for Your Pitch: Timing and Costs

I have acquired across subjects: education, health and fitness, self-help, to name a few. Two questions pop up almost regularly (including this week) are, “When is the right time to write a book? How much will this cost me out of pocket?” Let’s tackle timing first. The right time isn’t just when you have a… Continue reading

Publishing Tips

#ashantethomas, #authortips, #booklaunch, #nonfictionauthors, #traditionalpublishing
July 17, 2026

Finding a Home for Your Scholarly Monograph

I ran into some old scholarly publishing friends and felt a post to that community was warranted. The following are tips for scholars looking to get that first monograph signed. If you’re a scholar looking to turn your dissertation into your first monograph, here is the cold, hard truth: The book is the business of… Continue reading

Publishing Tips, Uncategorized

#ashantethomas, #authortips, #booklaunch, #bookproposal, #facultyboard, #scholarlypublishing
July 6, 2026

Securing Your Book’s Long-Term Success: 6 Tips

I’ve given advice on everything from preorder incentives to finding a press. But what about the journey itself? To stay on track, I’m sharing the following six tips to for your toolkit: Stay committed, keep organized! Continue reading

Publishing Tips

#ashantethomas, #authorcoaching, #authortips, #booklaunch, #bookproposal, #booktok
June 20, 2026

Building Early Buzz with a Small Budget

Nonfiction authors don’t need a full-scale PR machine to start getting their books into readers’ hands. A few small moves can create real momentum long before launch day. Start by refreshing your online presence. Updating your socials with a clear announcement that your book is available for preorder signals to your audience that something exciting… Continue reading

Publishing Tips

#ashantethomas, #authortips, #bookcoaching, #booklaunch, #booktok
June 2, 2026

Debunking the “Experts”: Why Aspiring Authors Need to Question Online Voices

The internet is packed with publishing “rules” passed down like gospel. But if you’re an aspiring author, it’s time to start interrogating the advice on your feed. A lot of it lacks crucial nuance or is flat-out wrong. Take a LinkedIn post I saw recently claiming authors must “fight for a cover design they love.”… Continue reading

Publishing Tips

#authorqueries, #authortips, #bookcoaching, #Bookpublishing
May 19, 2026

Owning the Sales Driver’s Seat

Let’s get real for a moment about what a publisher actually does and what they can’t do. A publisher is your ultimate strategy partner. They will take your manuscript and polish it to a brilliant sheen with professional editing, typesetting, and cover design. They’ll plug it into distribution channels, put it in front of libraries,… Continue reading

Publishing Tips

#ashantethomas, #authortips, #booklaunch, #booksales, #editorlife, #nonfictionauthors
May 5, 2026

Over-communicating with Your Editor is Your Best Strategy

When your manuscript moves from “contract signed” to “in production,” it’s easy to feel like you’ve been handed off to a giant machine. You might see my name pop up in your inbox at the start of every month for a status check, but I want to let you in on a secret: I am… Continue reading

Publishing Tips

#ashantethomas, #authorsofinstagram, #authortips, #booklaunch, #bookproposal, #booktok, #editorlife
April 15, 2026

Achieving a Book with Long Life

Let’s clear the air about a common first-time author misconception: signing with a publisher doesn’t guarantee a strong-selling book and certainly not a bestseller. That contract is a professional partnership, and it’s only as strong as the parties involved. A publisher provides the engine, but you are the driver. If you want your title… Continue reading

Publishing Tips

#ashantethomas, #authortips, #bookproposal, #booktok, #publishing

About Me

Rooted in the rhythms of Motown and most at home on Midwest hiking trails, I am an editor with a career that bridges trade and scholarly publishing. Whether working in continental philosophy, Holocaust studies, or my current focus on health and fitness, I respect the creative process and the dedication it takes to bring a book to life. When I am not tending to my backyard patch of cabbage, I use this space to clear my mind and share practical insights. My goal = help nonfiction authors demystify the publishing journey and enjoy a much richer experience from manuscript to marketplace.