Whether you’re weeks from launch or mid-book tour, the “honeymoon phase” with your new editor is actually a high-stakes audition.

The reality of the industry is lean: editors must prioritize. They are looking for the “heavy hitters”—those with the biggest momentum. If you are currently in the production or post-launch window, here is how to ensure you aren’t deprioritized:

• Audit your public-facing platform: If your book dropped two months ago and isn’t pinned to your social media or headlining your website banner, you’re signaling a lack of investment. Fix it today.
• Bake books into your speaking/consulting: In the nonfiction trade space, many authors consult. Bake the book into the contract (even 30–50 baked in copies is guaranteed sales). Require clients or organizations to purchase copies as part of your fee. You can even approach your alma mater to announce your book and inquire if it will host a book event. It’s the difference between a vanity project and a commercial success.
• Maximize your publisher network: If your previous editor introduced you to a veteran author or a key sales contact, follow up. Along those lines, tag the bookstore and your editor if you’re on tour or spot the book in a store. Those bridges are your lifeline once your original champion departs.
• Call for a first meeting: Most introductions are done via email, but you need to request a short meeting with the new editor. When you sit down with your new editor, don’t just reminisce. Book 20 mins and present your year 1 goals and show exactly how you are helping achieve them.

Gratitude and charisma go far, but professional execution goes further. Be the author who makes the new editor’s job easy and who distinguishes themselves as a strategic partner, and they will lean into your success.

Good luck!