Ashante Thomas's Blog

Freelancer ▪ Acquisitions Editor

#booktok

May 5, 2026

Over-communicating with Your Editor is Your Best Strategy

When your manuscript moves from “contract signed” to “in production,” it’s easy to feel like you’ve been handed off to a giant machine. You might see my name pop up in your inbox at the start of every month for a status check, but I want to let you in on a secret: I am… Continue reading

Publishing Tips

#ashantethomas, #authorsofinstagram, #authortips, #booklaunch, #bookproposal, #booktok, #editorlife
April 15, 2026

Achieving a Book with Long Life

Let’s clear the air about a common first-time author misconception: signing with a publisher doesn’t guarantee a strong-selling book and certainly not a bestseller. That contract is a professional partnership, and it’s only as strong as the parties involved. A publisher provides the engine, but you are the driver. If you want your title… Continue reading

Publishing Tips

#ashantethomas, #authortips, #bookproposal, #booktok, #publishing
February 2, 2026

Understanding the “Support” Promises

Authors must realize that their network is not a monolith is the first step toward a successful nonfiction launch. When you announce your book project, the chorus of “Congrats! I’m buying copies” feels like a nice hug, but as an author, you need to trade that warmth for hard facts. I recommend getting this clarity… Continue reading

Publishing Tips

#ashantethomas, #bookproposal, #booktok, #publishing
October 9, 2025

Optimizing Your Platform for Book Buzz: Tip 1

A successful book launch is a marathon, not a sprint. As a veteran nonfiction acquisition editor, I’ve seen countless authors pour their hearts and souls into their manuscripts, only to fall short when it comes to getting the word out. In the coming months, I’ll share three common mistakes and tips to overcome them. Tip… Continue reading

Publishing Tips

#authortips, #bookcoaching, #bookpromotion, #booktok, #publishing
July 27, 2025

Understanding why Your 500k Followers Might Not Make You a Bestseller

You’ve built a loyal following. Congrats—that’s no small feat! But here’s the truth: followers alone won’t move your book off the shelves. Some may cheer you on, but others are simply there for the bite-sized insights or free advice. That’s not a flaw in your brand—it’s reality. If you’re counting on your social media audience… Continue reading

Publishing Tips

#authortips, #bookmarketing, #bookproposal, #booksales, #booktok, #publishing
June 24, 2025

Crafting a Cover Design that Works for More than the Author

the true goal is to get folks who don’t know you to buy your book Continue reading

Publishing Tips

#bookdesign, #booksells, #booktok, #coverdesign, #nonfictionauthors, #publishing
January 4, 2025

Saying Goodbye to Outdated Author Beliefs

As we turn the page to 2025, it’s a great time to reflect on our approaches to publishing. For first-time authors, especially, the following three common misconceptions can hinder success. The Myth of the Follower-Fueled Bestseller: Having a substantial online following is undoubtedly valuable. It provides a built-in audience and a platform for promotion. However,… Continue reading

Publishing Tips

#authortips, #bookmarketing, #books, #booktok, #publishing, #writers, writing

About Me

Rooted in the rhythms of Motown and most at home on Midwest hiking trails, I am an editor with a career that bridges trade and scholarly publishing. Whether working in continental philosophy, Holocaust studies, or my current focus on health and fitness, I respect the creative process and the dedication it takes to bring a book to life. When I am not tending to my backyard patch of cabbage, I use this space to clear my mind and share practical insights. My goal = help nonfiction authors demystify the publishing journey and enjoy a much richer experience from manuscript to marketplace.