A successful book launch is a marathon, not a sprint. As a veteran nonfiction acquisition editor, I’ve seen countless authors pour their hearts and souls into their manuscripts, only to fall short when it comes to getting the word out. In the coming months, I’ll share three common mistakes and tips to overcome them.

Tip 1: Do not rely on a single, one-time announcement. The most effective strategy I’ve seen is building a sustained campaign using an email series or a sequence of social media posts to rally your community.

A strategic series allows you to engage your audience on multiple levels, building momentum and anticipation.

• Your first post can be a high-level introduction, announcing the book’s title and purpose, clearly defining the problem it solves and who it’s for. This is your chance to capture attention and spark initial interest.
• The second post should dive deeper, offering tangible value. Share a few compelling examples or key takeaways directly from the book that demonstrate how it addresses the specific issues your followers care about. This shows, rather than just tells, the book’s impact.
• The third post can be the call to action, detailing how readers can use the book to achieve their goals. Explain the structure, highlight special features, and so on. This final push makes the book an essential tool for their success.

Always share a link to preorder the book.

Good luck!