#bookcoaching
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Building Early Buzz with a Small Budget
Nonfiction authors don’t need a full-scale PR machine to start getting their books into readers’ hands. A few small moves can create real momentum long before launch day. Start by refreshing your online presence. Updating your socials with a clear announcement that your book is available for preorder signals to your audience that something exciting… Continue reading
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Debunking the “Experts”: Why Aspiring Authors Need to Question Online Voices
The internet is packed with publishing “rules” passed down like gospel. But if you’re an aspiring author, it’s time to start interrogating the advice on your feed. A lot of it lacks crucial nuance or is flat-out wrong. Take a LinkedIn post I saw recently claiming authors must “fight for a cover design they love.”… Continue reading
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Optimizing Your Platform for Book Buzz: Tip 1
A successful book launch is a marathon, not a sprint. As a veteran nonfiction acquisition editor, I’ve seen countless authors pour their hearts and souls into their manuscripts, only to fall short when it comes to getting the word out. In the coming months, I’ll share three common mistakes and tips to overcome them. Tip… Continue reading
Ashante Thomas's Blog 