#authortips
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Jumping on Early Promo and Sales Opportunities
For authors, especially first-time authors, the urge to delay promoting their forthcoming book until the finished product is in hand is understandable but counterproductive. Waiting, especially during the sell-in window (that is, the six months ahead of publication when their book is available for preorder on retailer sites), robs authors of sales and promotion momentum.… Continue reading
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Saying Goodbye to Outdated Author Beliefs
As we turn the page to 2025, it’s a great time to reflect on our approaches to publishing. For first-time authors, especially, the following three common misconceptions can hinder success. The Myth of the Follower-Fueled Bestseller: Having a substantial online following is undoubtedly valuable. It provides a built-in audience and a platform for promotion. However,… Continue reading
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Choosing the Right Book Binding
Nonfiction lovers often face a binding dilemma: paperback or cloth or spiral bound? All formats offer clear advantages. Paperbacks standout for accessibility. Their lower price point makes knowledge more attainable for budget-conscious readers and book buyers. Plus, their flexible design makes them ideal for reading on the go—easily slipping into bags and backpacks. However, paperbacks… Continue reading
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Setting Yourself Up for Success Post-Contract
Once you’ve signed that coveted book contract, the journey is far from over. In fact, it’s just beginning. The following are three actions to take to ensure a smooth and successful publication process. You can have an efficient, successful publishing experience by following these steps. Continue reading
Ashante Thomas's Blog 