#booklaunch
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Owning the Sales Driver’s Seat
Let’s get real for a moment about what a publisher actually does and what they can’t do. A publisher is your ultimate strategy partner. They will take your manuscript and polish it to a brilliant sheen with professional editing, typesetting, and cover design. They’ll plug it into distribution channels, put it in front of libraries,… Continue reading
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Over-communicating with Your Editor is Your Best Strategy
When your manuscript moves from “contract signed” to “in production,” it’s easy to feel like you’ve been handed off to a giant machine. You might see my name pop up in your inbox at the start of every month for a status check, but I want to let you in on a secret: I am… Continue reading
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Calling in All Favors for Book Launch
If you’re writing your first book, let me give one of most important pieces of advice I’ve learned: call in every favor you’ve ever earned. This is not the time to be shy. That podcast you guested on three years ago? Reach out. That journalist who quoted you in a piece once? Send them a… Continue reading
Ashante Thomas's Blog 