Ashante Thomas's Blog

Nonfiction authors don’t need a full-scale PR machine to start getting their books into readers’ hands. A few small moves can create real momentum long before launch day.

Start by refreshing your online presence. Updating your socials with a clear announcement that your book is available for preorder signals to your audience that something exciting is happening. It also invites them to be part of it. Don’t just post the polished cover; bring readers into the process.

• Share short reels or videos about why you wrote the book, what problems it solves, or even behind‑the‑scenes moments like reviewing proofs or unboxing your complimentary copies. These glimpses build connection and curiosity.
• Make your email signature work for you. Adding a simple line with a link to your book page turns every message you send into a gentle, unobtrusive piece of marketing.

And that book page should give readers options. Not everyone shops in the same place, so include links to retailers like Amazon, Waterstones, Bookshop, and Barnes & Noble. A diverse retailer list signals credibility and makes it easy for readers to buy from the store they prefer.

None of these steps require a big investment. They’re small, human, consistent actions that help your book travel farther.

Good luck!