#booktok
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Understanding the “Support” Promises
Authors must realize that their network is not a monolith is the first step toward a successful nonfiction launch. When you announce your book project, the chorus of “Congrats! I’m buying copies” feels like a nice hug, but as an author, you need to trade that warmth for hard facts. I recommend getting this clarity… Continue reading
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Optimizing Your Platform for Book Buzz: Tip 1
A successful book launch is a marathon, not a sprint. As a veteran nonfiction acquisition editor, I’ve seen countless authors pour their hearts and souls into their manuscripts, only to fall short when it comes to getting the word out. In the coming months, I’ll share three common mistakes and tips to overcome them. Tip… Continue reading
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Understanding why Your 500k Followers Might Not Make You a Bestseller
You’ve built a loyal following. Congrats—that’s no small feat! But here’s the truth: followers alone won’t move your book off the shelves. Some may cheer you on, but others are simply there for the bite-sized insights or free advice. That’s not a flaw in your brand—it’s reality. If you’re counting on your social media audience… Continue reading
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Crafting a Cover Design that Works for More than the Author
the true goal is to get folks who don’t know you to buy your book Continue reading
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Saying Goodbye to Outdated Author Beliefs
As we turn the page to 2025, it’s a great time to reflect on our approaches to publishing. For first-time authors, especially, the following three common misconceptions can hinder success. The Myth of the Follower-Fueled Bestseller: Having a substantial online following is undoubtedly valuable. It provides a built-in audience and a platform for promotion. However,… Continue reading
