#ashantethomas
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Over-communicating with Your Editor is Your Best Strategy
When your manuscript moves from “contract signed” to “in production,” it’s easy to feel like you’ve been handed off to a giant machine. You might see my name pop up in your inbox at the start of every month for a status check, but I want to let you in on a secret: I am… Continue reading
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Achieving a Book with Long Life
Let’s clear the air about a common first-time author misconception: signing with a publisher doesn’t guarantee a strong-selling book and certainly not a bestseller. That contract is a professional partnership, and it’s only as strong as the parties involved. A publisher provides the engine, but you are the driver. If you want your title… Continue reading
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Understanding the “Support” Promises
Authors must realize that their network is not a monolith is the first step toward a successful nonfiction launch. When you announce your book project, the chorus of “Congrats! I’m buying copies” feels like a nice hug, but as an author, you need to trade that warmth for hard facts. I recommend getting this clarity… Continue reading
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Using Your Complimentary Copies—Wisely
Many authors receive free copies of their book at publication, but most don’t know how they can leverage those copies to increase book sales and to draw in new clients. The following are a few ideas: Send signed copies to their network—the decision makers—encouraging them to purchase copies for each staff member if they enjoy… Continue reading
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Tapping Your Network
You’ve signed with your dream publisher and submitted your manuscript to production. As release day draws closer, you wonder what you can do as author to help sales and publicity. The following are a few tips that involve leveraging your network to drive sales as soon as your book is available for preorder. > Ask… Continue reading
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Refreshing Your Website before Hitting “Send”
Many publishers check prospective authors’ platforms ahead of offering them a publishing agreement. Their goal is to sign authors with a strong platform to mitigate the risk of signing someone who cannot help drive sales of their book. So, the following are two elements that authors should address before sending a publisher their book proposal.… Continue reading
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Shifting the Focus of Your Book Post-Contract
Often, books are contracted months or even years ahead of their release. As authors’ platforms and work evolve, they may find that the audience or topic they’re writing to is no longer the largest part of their business. To get the publisher’s support to change directions while keeping the contract terms intact, an author might… Continue reading
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Communicating Your Vision for Your Book’s Cover Design
Cover design is one of the most exciting parts of the book production process. Undoubtedly, both author and publisher understand that a well-designed cover draws in readers, and all parties want to be proud of the end result. However, the author and publisher often have differing ideas of what that design looks like. For the… Continue reading
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Submitting Your Proposal (for First-timers)!
So you’ve finally written your book and compiled a list of publishers whose audience will love it. But what do you send? Each publisher has its own guidelines—usually found on its website, but send the following and no detail will be left to chance. Cover letter (or email) summarizing your manuscript, your expertise, other publishers… Continue reading
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Querying Authors: How to Write Queries, When to Write Them
Sometimes it’s necessary to query authors to clarify an idea or concept. In my opinion, the best queries are straightforward, spelling out exactly what information you need. You want to respect the authors’ time and avoid any chance your request can be misinterpreted. Perhaps the authors said “Research says” or “Studies show”, but they don’t… Continue reading
